11 / Beauty · USA launch
Estel
About
Estel USA marks the American market debut of Estel, a professional hair care brand available in 25 countries, introducing a new product line to U.S. consumers.
A beauty campaign built for the brand’s website and every online platform.
The content supports Estel’s introduction to the American market across the brand’s website and social media.
Our role
- Creative direction
- Production management
- Photography & videography
- Post-production & retouching
Delivered
- Product photography for e-commerce and web
- Lifestyle imagery with models for the U.S. launch
- Full visual asset set for site and social channels
Photo
Beauty campaign
